Hyperfine
Branding a global initiative at the intersection of parenting, philanthropy and public health.
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CREATIVE DIRECTION • BRAND STRATEGY • DESIGN • COPYWRITING
When Hyperfine set out to revolutionize healthcare with a portable, bedside MRI device, they knew their story needed to be as groundbreaking as their technology.
As a venture-backed startup, Hyperfine’s mission was clear: deliver rapid, accessible imaging—right at the patient’s bedside, with no need for anesthesia and none of the barriers of traditional MRI machines. Their device promised speed, portability, and access—qualities that could change the lives of patients and providers across pediatrics, emergency care, ICUs, and radiology. But in a crowded healthcare landscape, innovation alone isn’t enough. Hyperfine needed a brand and digital presence that would command attention, build trust, and support their ambitious growth.
“We wanted our brand to move as quickly and nimbly as our technology.”
That’s where we swooped in.
Working closely with the Hyperfine team, we set out to define a positioning statement and brand narrative that captured their disruptive spirit and patient-first approach. Our goal was to ensure every element of the brand reflected the promise of bedside imaging: fast, accessible, and truly portable. We distilled Hyperfine’s core values into three themes—speed, portability, and access—and infused these into a fresh, modern visual identity. From the logo to the color palette to the photography style, every detail was crafted to communicate innovation and approachability.
The next challenge was to translate this powerful brand into a digital experience. We completely reimagined the Hyperfine website, creating a streamlined, intuitive journey that mirrored the device’s own simplicity and flexibility. The new site featured clear, targeted messaging for clinicians, administrators, and investors alike, intuitive navigation, and a responsive design that worked beautifully on any device.
As a result, Hyperfine’s web presence became a true asset for their sales and marketing team—a standout platform that helped them win hearts and minds across the healthcare spectrum.
Early logo mark explorations.
As Hyperfine’s technology made imaging mobile, our partnership made their story move—quickly, seamlessly, and with impact
But our work didn’t stop at branding and web development. We continued to support Hyperfine with strategic business counsel, investor communications, and the development of a comprehensive marketing plan to fuel their official product launch. Together, we created not just a brand but a foundation for long-term growth and impact.
Today, Hyperfine stands out in the med-tech landscape with a brand and digital presence as agile, innovative, and accessible as their technology. By telling their story in a way that resonates with both providers and patients, Hyperfine is poised to transform how—and where—imaging happens. We’re proud to be part of their journey, supporting them as they bring life-changing technology to the bedside, and to the world.
